A colleague contacted me this week requesting copies of my best flyers. She wanted to protest a local contractor hiring uncertified electricians and needed ideas. It got me to think, “What makes a great flyer?”
Here’s what I came up with. Let me know what you think.
- A great headline
- Brief description of the problem
- A simple request of the reader
- An emotional photo or illustration
- Quality of the paper
- Size, color, shape
- One line disclaimer
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