Thursday, May 3, 2007

What Makes a Great Flyer

A colleague contacted me this week requesting copies of my best flyers. She wanted to protest a local contractor hiring uncertified electricians and needed ideas. It got me to think, “What makes a great flyer?”

Here’s what I came up with. Let me know what you think.

  • A great headline
  • Brief description of the problem
  • A simple request of the reader
  • An emotional photo or illustration
  • Quality of the paper
  • Size, color, shape
  • One line disclaimer