Promoting Your Union; Six Strategies to Get More Organizing Leads and Union Members by Jason Mann
Union Label: Canadian Freeland Union Local 2040
Available through Amazon.com
Promoting Your Union is a well thought out and practical guide on how to generate more leads for your union. Relying on his experience as a union organizer, labor activist and new media guru Jason Mann compiled his thoughts in a readable and implementable way.
This is an instructional book; heavily bullet pointed without any fluff. Mann’s writing style is like that of the great Tom Peters, without the signature exclamation points. There are no photos or illustrations, experts quoted, references sited, empirical data, or background information provided about the author, just a straight forward do these things and you will succeed. At less than 20,000 words, you can easily finish this book on a long plane flight. Here the author has given organizers and union leaders the essentials to easily move the proverbial puck forward.
Some of my favorite points are the importance of effective targeting, communicating emotion, improving your union’s website, creating a pull campaign, building a contact database, creating “I work at” Facebook pages (I did this), connecting with future workers, repeat referrals, gathering testimonials, creating videos for YouTube, and checking websites rating former employers. Other ideas would require research and detailed knowledge of HTML code, such as split testing campaign websites and tracking conversion rates using Google Analytics.
Overall this is an easy read with plenty of great ideas organizers can implement right away. I recommend purchasing a copy for yourself and each member of your staff.