How Will Wal-Mart Spin This?

A 34 year old Wal-Mart worker was reportedly trampled-to-death by shoppers at the Green Acres Mall in Valley Stream. At least 4 other people were hospitalized and others refused to be treated at the scene. This day after Thanksgiving sale was truly a Black Friday for Wal-Mart.

Lines began to form as early as 10pm on Thanksgiving night. Lured by cheap prices for flat screen televisions and other consumer electronics witnesses say the crowd grew to over 2,000 people by morning. With secret in-store bargains enough for only the most desperate shoppers, WalMart associates found themselves the victims of the mega-corporations advertising hype. At 5am doors opened marking the beginning of the holiday shopping rush.

Surveillance cameras will undoubtedly reveal what happened when the crowd surged forward at the start of the aptly named Door-Buster Sale. As a result, at least one family will not be celebrating this Christmas. Video of the scene shows paramedics performing CPR on the man. He died minutes after Wal-Mart opened for their Black Friday Door Buster Sale.

No doubt the Wal-Mart War Room is filled with executives discussing how to spin this story. Instead of admitting they cut corners and hired too few security guards look for Wal-Mart CEO Lee Scott to lay blame on the employee, local police or the struggling economy. Scott is set to retire on January 31st, 2009 to the relief of stockholders. He has a reputation for deflecting any criticism onto lower level associates. Reps are probably already in the field planting stories and pressuring local politicians like Wal-Mart has been known to do when community groups appose the opening of a mega-store in their neighborhood.

One thing is for sure, Wal-Mart won’t be calling it a “Black Friday Door Buster Sale” next year.” Look for them to have a much more peaceful name like “Early Bird Customer Appreciation Holiday Sale.” What do you bet they have a moment of silence for the fallen employee and lots and lots of security guards on hand? They might also finally close the store to the delight of many in the community. After all, out of sight out of mind right?